Press Releases
University Games Announces Acquisition of The Haywire Group
May 25, 2018 Springfield, MA, San Francisco, CA—University Games, a San Francisco-based game and puzzle company, announced today the acquisition of The Haywire Group, the award-winning manufacturer of dozens of games including Flickin’ Chicken and Pizza Party dice game. Click here for full press release
University Games Acquires Paul Lamond Games
San Francisco, CA, October 24, 2017 -- University Games announced today the acquisition of Paul Lamond Games, a leading company in the design and distribution of board and games and puzzles for the specialty market in the UK. The acquisition adds to the UK presence of University Games, a San Francisco based game... Click here for full press release
Web Sensation is Now Available in Stores
Sababa Toy’s First Release in nearly 10 years is Jefferson Sancarlos Thriller.
New York, NY, Where in the World is Jefferson Sancarlos?, a favorite underground card game of the millennial generation is now available for the first time to the general public. Sababa Toys, is offering the game through selected retailers for this holiday season. The mysterious game has been hard to locate until now. Calls to former... Click here for full press release
Briarpatch Proves that Play + Learning = Fun
San Francisco, CA, September 19, 2017 – University Games’ Briarpatch brand, the leader in preschool board games for 25 years, continues to provide inspiring, educational and FUN games with its new Fall lineup. Briarpatch’s proprietary Play ‘n Learn System is the only learning-focused game system to provide milestones to parents in... Click here for full press release
Smart Ass Kicks Ass in 2017!
San Francisco, CA, September 18, 2017 – University Games’ best-selling Smart Ass board game has sold 2.5 million copies since its launch in 2005. To celebrate, University Games is relaunching the game with an entirely new deck of 400+ trivia topics. The snappy new look appeals to brand new players, and fans who have loved... Click here for full press release
Briarpatch Proves that Play + Learning = Fun
SAN FRANCISCO, Nov. 25, 2016/PRNewswire -- University Games’ Briarpatch brand, the leader in preschool board games for more than 20 years, continues to provide inspiring, educational and FUN games with its new Fall lineup. Briarpatch’s proprietary Play ‘n Learn System is the only learning-focused game system... Click here for full press release
Search for the Fastest Rubik's Race Player in America
SAN FRANCISCO, Sept. 22, 2016 /PRNewswire -- University Games and Rubik's Brand Ltd announce the relaunch of the classic head-to-head challenge game, Rubik's Race, at retailers nationwide. In Rubik's Race, players shake a scrambler cube to create a new Rubik's pattern, then slide colored tiles on the game board to match... Click here for full press release
Smart Ass Game Passes 2 Million Mark in Games Published
SAN FRANCISCO, Sept. 21, 2016 /PRNewswire/ -- University Games announced today that it had shipped its 2 millionth copy of the popular party game, Smart Ass. The game was shipped to Newman Beamis of Newcastle, Maine. University Games' president, Bob Moog, was ecstatic, "We never knew when we launched... Click here for full press release