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Privacy Policy

University Games is committed to honoring the privacy of our customers and visitors ("You" or "Your"). This Privacy Policy, which is part of our overall Terms of Service ("Terms of Service"), covers personal information shared through our website and our Services, including Personally Identifiable Information and Anonymous Information (the "Personal Information"). "Personally Identifiable Information"" or "PII" means information that can be used to identify you as an individual, such as, for example: 

  • Your name

  • Company

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Your user ID and password (if applicable)

  • Credit card information (if applicable)

  • Any account-preference information you provide us

  • Your computer's IP address

"Anonymous Information" means information and data that is not linked to Your Personally Identifiable Information and does not, by itself, permit the identification of an individual.

This Privacy Policy describes how we collect and use the Personal Information You provide on our website and as part of our Services. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. By submitting personal information through our website ("our Site") or as otherwise described in this Privacy Policy, or, even if you are not a customer, by visiting our site, you expressly consent to the collection, use and disclosure of Your Personal Information in accordance with this Privacy Policy.

We collect basic visitor information, including personal information, in connection with site visits. We respect your privacy, and we assure you that we will maintain and use this information responsibly.

We do not intentionally gather personal information from visitors who are under the age of 13.

Please note that this Privacy Policy only addresses activities on our site and our servers, and does not govern the collection and use of information by our merchants, our partners, or other companies that we do not control, nor by individuals not employed or managed by us. If you visit a website that we host, mention or link to, another entity may collect your personal information and you should review its privacy policy before providing the site with information.

Our Partners

We collect personal information from our partners, which include individuals and businesses that have entered into a partnership agreement with us. Our partners can include referral partners, developers, technology partners and solution partners. We also collect personal information our partners in accordance with their applicable privacy policy. We use all such information to provide the services to you, including to contact you and confirm your identity and to improve the services.

General Browsing

We collect Anonymous Data, including data about our websites that you visit, information about the device, operating system and browser you use, your network connection, your IP address and the date/time stamp for your visit. I This information allows us to see which areas are most visited, which helps us improve the quality of visitors' online experiences by recognizing and delivering more of the features, services and products that our visitors prefer.

Social Media

Our websites may use social media features, such as the Facebook 'like' button ("Social Media Features"). These features may collect your IP address and which page you are visiting on our website, and may set a cookie to enable the feature to function properly. You may be given the option by such social media features to post information about your activities on our website to a profile page of yours that is provided by a third party social media network in order to share with others within your network. Social media features are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing the relevant social media features.

Contests and Sweepstakes

With respect to persons age 13 or older, we collect personal information required to participate in certain contests, sweepstakes, and/or other giveaways (individually and collectively, "Promotions") that we conduct on social media/networking websites including, but not limited to,,,,, and (each, a "Social Media Site"), or on our website. This information may vary but will typically include your first and last name, mailing address (including city, state, zip code and country) and e-mail address. It may also include additional information, such as telephone number, fax number, and information about your interests in and use of various products, programs and services. We will use any such personal information to contact you regarding your interest in, or experience with, the services, as well as for marketing purposes.


From telephone users, we collect your phone number and call audio. From chat support users, we collect PII as well as information about the device and browser you use, your network connection and your IP address. From forum users, we collect certain PII, including your name, email address and website URL. We use all of this information to provide to you the Services, to enhance our services and answer any questions you may have.

Use of Personal Information

As described above, we will use personal information to perform the services, including to facilitate the creation of and secure your account on our network and identify you as a user in our system. We will also use personal information to contact you regarding your orders, to provide you with support and to improve the quality of our site and services. We may also use personal information for marketing purposes. For example, we may use information you provide to contact you or to send you information regarding us or our partners.

If you specifically express interest in a product of one of our partners, we may share personal information about you with such partner. We do not control the use of your personal information that we collect, and their use will be in accordance with their own privacy policies. However, we will ensure that they are bound by a non-disclosure agreement with us. If you do not wish for your personal information to be shared in this manner, you may opt not to purchase or to specifically express interest in our partners’ products or services.

We do not sell, rent or trade your personal information to third parties. We will not use any PII we collect from you to contact or market to you directly or compete with you.

We will not use or disclose any such PII, except to: 

  • Provide the services to you

  • In the aggregate with other information in such a way so that your identity cannot reasonably be determined (for example, statistical compilations)

  • Required by law, or based on our good faith belief that it is necessary to conform or comply with the law

  • Outside auditors who have agreed to keep the information confidential

  • Successor organization in the event of a merger, acquisition, bankruptcy, or other sale or disposition of all or a portion of our assets

  • Necessary to enforce our terms of service

  • Necessary to protect our rights, safety, or property, our users, or others

  • Exchanging information with other organizations for fraud protection and/or risk reduction

  • Otherwise described in this Privacy Policy or to which you have consented



If you do provide to us, or we otherwise collect, personal information, either directly or through a partner, we will take commercially reasonable precautions to protect the information from loss, misuse and unauthorized access, disclosure, alteration and destruction. We follow industry standards on information security management to safeguard sensitive information.

After we collect personal information, we will continue to store archived copies for legitimate business purposes and to comply with the law, and will continue use and store anonymous or anonymized information, such as website visits, in order to improve our services.

Use of Cookies

This site uses cookies to enable you to navigate the site better as well as provide non-personally identifiable information to third parties to assist in our market research and to provide targeted marketing and information. Cookies also allow us to make our sites more responsive to your needs, by delivering a better and more personalized experience to you. The cookies are typically stored on your computer's hard drive and are used by us to help track your clicks as you go through the pages within any of our websites. In addition, we use cookies to help keep track of support requests and to tell us whether you have previously visited one of our websites. This allows registered users to avoid reentering information upon every new visit to our site. We do not respond to Do Not Track (DNT) signals.

Third parties that have content embedded on our websites such as a social feature may set cookies on a user's browser and/or obtain information about the fact that a web browser visited a specific website from a certain IP address. Third parties cannot collect any other personally identifiable information from our websites unless you provide it to them directly.

Cookies may also be used to aid in our marketing efforts. For example, we have implemented and use Display Advertising to allow for Google Analytics Remarketing. Third-party vendors, including Google, show our ads on sites across the Internet. We and these third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site. We collect and use data from Google's demographic reporting (such as age, gender, and interests) to identify trends in the usage of our website. Such information is only used internally by us. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google Ads Settings can also use the Google Analytics opt-out browser plug-in to prevent their data from being collected and used by Google Analytics.

If you prefer not to accept cookies, you can set your browser to either disallow cookies all together or have a browser alert you when a site is using a cookie. The exact method of disabling cookies varies depending on the browser you are using; please consult the Help option in your browser for specific directions. Please note that if you reject or block all cookies in your browser settings, you will not be able to take full advantage of our services as some cookies are necessary for the site to function properly.

Right to Access Your Personal Information

We offer you choices regarding the collection, use and sharing of your personal information. You may manage your receipt of marketing and non-transactional communications by clicking on the "unsubscribe" link located on the bottom of our marketing emails. Additionally, you may send a request to to receive the information we have available, as well as amend, or request deletion of such information at no cost.

California Consumer Privacy Act (CCPA).

Effective January 1, 2020, if you are a California resident, you have expanded rights regarding the collection and disclosure of information about yourself as part of the California Consumer Privacy Act of 2018 (CCPA).

Only you or your authorized representative may make these requests. You may make requests for data disclosure or portability no more than twice in a 12-month period. In your request, you must provide enough information to allow us to verify you are the person about whom we collected personal information, or their authorized representative. You must also describe your request with enough detail so that we can understand, evaluate and respond to it. We can’t respond to your request if we can’t verify your identity. Making such a request does not require you to create an account with us, and we will only use the information you provide in a request to verify your identity. Authorized representatives must provide a signed, written permission to make such requests or power of attorney. You may also make a request on behalf of your minor child.

We will not discriminate against you for exercising any of your CCPA rights.

Information We Collect

Below are the categories and examples of information we collect, along with how we use that information. Unless otherwise noted, we collect this information from our users, customers and service providers. Unless otherwise noted, we use this information to enable use of our sites, services and products; to communicate with you; to understand how users interact with our site; and to improve our products and services. Unless otherwise noted, we may share this information with our service providers. 

  • Identifiers such as name, mailing address, IP address, email address or account name.

  • Personal information categories such as name, signature, address or phone number.

  • Protected classification characteristics including age, gender, race, ethnicity, religion, marital status, and veteran/military status.

  • Internet/network activity, such as browsing history, search history, banners you click, and pages you visit on our site.

  • Commercial information such as what you purchase or consider purchasing from us and other requests you make. This information allows us to complete those transactions and deliver your orders in a timely manner.

  • Geolocation data, such as the location of your computer or mobile device.

  • Sensory data such as audio, electronic, visual or similar information.

  • Inferences drawn from other personal information may be generated internally. These inferences may include preferences, characteristics, predispositions and behaviors, and are used to help us provide you more relevant products and services and provide a better experience on our website. We do not share this information.

We will not collect additional categories of personal information or use it in materially different purposes without providing you notice. Your personal information may be shared with third parties for business purpose (“service providers”). Service providers are required to keep the personal information confidential and not use it for any purpose other than what is specified in what is outlined in our contract with them.

Right to Know

In accordance with the CCPA, you have the right to know what information we have collected about you. You can request us to disclose this personal information no more than twice in a 12-month period. This information will be provided in an accessible format that allows you to transmit your data from one entity to another. If you would like a list of the information we maintain, we will email it to you within 45 days of your request. If we require more time (up to 90 days) we’ll let you know this, and the reason why, in writing. Email us at or call 866-853-8970 to proceed with this request.


Right to Delete

In accordance with the CCPA, you have the right to request that we delete the information we have about you. University Games offers several services that require certain information in order to work. Deleting your information can affect your ability to: 

  • Earn exclusive offers and coupons

  • Maintain membership to University Games' Newsletter

  • Access services like University Games' Wishlist

  • Get the inside scoop on the exciting new games University Games is working on

We will attempt to complete your request within 45 days. If we require more time (up to 90 days) we’ll let you know this, and the reason why, in writing. To proceed, email us at or call 866-853-8970 to provide the information we need to validate your request.

Do Not Sell

In accordance with the CCPA, if you are 16 years or older, you have the right to opt-out of the sale of your personal information. Consumers who we know are under 16 are already opted-out of this sale of information, unless they have specifically exercised their right to opt-in. A parent or guardian must provide an opt-in for consumers less than 13. does not now, nor have we in the past, sell consumer information to third parties for financial gain. What we sometimes do is to track your device by sending non-identifying information to partners, who then use it to provide you relevant marketing messages. When we do this, your personal information (name, phone number, etc.) is not shared with them.

Under the CCPA, sharing data for online advertising like this may be considered a “sale” of information, and we are required to allow you to opt out of selling your information. To help you manage the tracking of your information, including browsing history and targeted marketing efforts, you can take action by opting out of cookies and device ID tracking. The Digital Advertising Alliance offers tools for California consumers to send requests under the CCPA to opt out of the sale of personal information by some or all of the participating companies. You can also manage privacy options directly in your device preferences or settings.

Updating Personal Information

We prefer to keep your personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information, including contact information and billing and shipping information by logging into your account.

Use of Forums

None of the information contained on our website is medical, legal, business, or other advice or opinion. Any opinion expressed via this service is that of its author. Users are reminded that postings are automatic, instantaneous, and are not pre-reviewed. Additional facts and information on legal or other developments may affect the subjects discussed. Confidential information should not be discussed. We assume no responsibility for the content or consequences, direct or indirect, of communications by users.

Additional Information about our Privacy Policy

Our operations are located in the United States.

We are subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.

We may be required to disclose personal information in response to lawful requests by public authorities, including to meet the national security or law enforcement requirements.

If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us at If elements of our Privacy Policy change, we will post the updated Privacy Policy on this website. If you are concerned about how your Personal Information is used, please visit our site often for this and other important announcements about University Games.

We believe in providing a safe and secure shopping experience for all of our customer. We provide stringent and effective security measures on our website. It is our policy to never send private information, such as your credit card number, via e-mail, IM, chat or other unsecured means. In fact, this is a practice we recommend you adopt in all of Your Internet activities.

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