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  • University Games


Updated: Apr 12

San Francisco, CA – University Games, the US’s top manufacturer of literary-based learning games for children, has taken another big step on its educational sojourn by acquiring The Learning Journey International, an award-winning maker of educational, sensory, active-play, electronic, and construction toys. JB and Debbie Frere, the founders of The Learning Journey, will continue to manage The Learning Journey, which is now a division of University Games.

“This is our 14th acquisition and one of our biggest,” noted Bob Moog, President of University Games. “There are so many reasons why this is an ideal fit for University Games that I can’t name them all, but I’ll try—a strong team, great products, access to new retail customers, 29 years of proven success in making interactive educational toys, and the primary reason: The Learning Journey shares our commitment to making toys and games that improve kids’ lives by combining fun and learning. How could we resist a product line that includes STEM-based roller coasters, talking shape sorters, and gear-driven dino-bots?”

JB Frere, co-founder and President of The Learning Journey International, added, University Games has the broadest domestic distribution of any game company and subsidiaries in the UK and Australia, so our products will now help even more children around the world than ever before.”

“One of the secrets of our success, although now it’s not a secret anymore, has been our ability to test products in our childcare centers,” said Debbie Frere, co-founder and CFO of The Learning Journey. “Having our own focus groups ensures that our new products are always kid-tested and kid-approved.”

The Learning Journey will continue to be based in Phoenix, AZ.

For more information please contact:

University Games

Maddy Lehman

415 934 3744

The Learning Journey International

JB Frere

602-787-1115 x111


University Games is a leading game and puzzle publisher founded in 1985 by Bob Moog and Cris Lehman. This is the 14th acquisition for University Games and the first time being acquired for The Learning Journey. University Games also markets under the Briarpatch, Front Porch Classics, Great Explorations, Forbidden Games, and Bepuzzled brands in the US, UK, Canada, Australia and throughout the world.


Since its inception in1995, The Learning Journey has been designing, manufacturing, and distributing an exclusive line of award-winning children’s interactive educational products. The Learning Journey has continually focused on creating products that offer consumers excellent value and offer children valuable educational content to help build confidence, developing the skills they need to prepare for school and beyond. The Learning Journey sells 250+ products worldwide.

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Mark Helmer
Mark Helmer

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